PJL v.2 is a clean slate. It is a fresh start. Building visual communication tools and implementing individualized communication methods to suit the individual and corporate arena are the principal elements to a successful identity. It is a process that cannot be overlooked nor taken for granted.

Starting fresh or taking a step back in order to re-establish concrete foundational priorities is paramount in the overall design process. Each project requires it’s own set of criteria which demands it’s own process. Once this foundation is firmly grounded, the rest of the framework follows suit.